• Shankar Patil

Best social media management tools you must use by 2020

In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Social media is a powerful tool for growing your business, driving traffic to your website, and keeping your followers in the loop. Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram and the various other social media platforms out there. Whatever business you're in, reaching your customers, clients and readers relies a huge amount on the ubiquity of social media sites.

The best social media management tools meet a variety of needs, from marketing to customer service to social selling. Social media management tools allow you to manage your entire social media presence from a single interface. And lucky for you, I’ve rounded up a list of the seven best free social media management tools to incorporate into your 2019 strategy, starting with my personal favorite, Buffer!

1. Buffer

Buffer is a well established social media management platform. It has several good features. These include publishing with queue, engagement, analytics, and team features. It integrates with Facebook, Twitter, Instagram, Pinterest, and Linkedin.

We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Their business plans have some analytics, but in reality, the platform doesn’t have the same robust functionality to that of Agorapulse, or even Hootsuite. The best thing Buffer has going for it is its marketing, and they do that better than anyone!

2. Hootsuite

Hootsuite aims to provide an all-in-one platform for social media management across multiple sites. HootSuite has probably been around the longest (since 2008). Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. Hootsuite comes with a default report showing your key metrics on Facebook, Instagram, and Twitter.

3. Sprout Social

Sprout Social is similar to HootSuite and other social media management tools in that it combines a variety of features. Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Sprout Social has a Single Stream Inbox where you can manage all your messages in one place. It also helps your company respond to customers by directing messages to the people within the organisation who need to action them. A large number of metrics can be tracked to generate reports, from measuring Facebook page impressions and fan growth to finding your best Twitter content, measuring Instagram trends, and more.

4. Sendible

Sendible makes it easy to engage with your audience, monitor your brand and track results from one dashboard. Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. Sendible has a separate dashboard for each client and even has a white label solution.

5. AgoraPulse

AgoraPulse is an easy and affordable social media management tool for teams and agencies. Agora Pulse has the basic team sharing features, plus content approval from clients. It also has the ability to assign messages to clients, which is pretty cool. AgoraPulse combines all your content in one place for all your profiles so you can reply, review, assign or tag. There is a bit of a learning curve to extract all of the possible value from this tool. So if you’re new to social, it might not be the best starting point.

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