• Shankar Patil

Top 5 Digital Marketing Tips for Small Business

As a small business owner, it can be extremely difficult knowing how to start, especially when it comes to digital marketing. But it’s essential that you do start.

Digital marketing is required by every business irrespective of its size of the industry it belongs. And, it is necessarily not difficult for small businesses to sign up for digital marketing and grow their business exponentially. As a small business owner, promoting your business through digital content marketing should be your top priority. Because if people don’t know about your products and services online. This is mainly because they have little idea about what to do or what works best.

So, let’s get started…

1. A Simple Website

A website for business is like the face or identity in the digital world. It’s a marketing brochure for your brand, services, what your company stands for and the kinds of clients you work with. A website is considered modern when it is comprehensive and simple to browse for the visitors on your page. It must be easy for them to find information on your website, they need before making a contact. The best tip we would like to give you for designing a website is- keep it simple. Keeping the website simple will also make it user-friendly.

Few of the basic things, a website must include to keep it simple are as follows,

  1. Homepage

  2. Individual Service Pages

  3. Testimonials / Success Stories / Reviews

  4. Blog

  5. FAQ Page

  6. About Us

  7. Contact Us

2. Create Evergreen Content

Producing the right kind of content is an important part of effective small business digital marketing. Your content can make or your break your digital marketing strategy. Content is the currency of digital marketing, and while there are some staple content types that will likely always be around, new kinds do crop up now and again that temporarily revolutionize the way people consume content.

There are many types of content you can experiment with here, including:

  1. Contests

  2. Animated infographics

  3. Online voting

  4. Polls

  5. Assessments

  6. Quizzes

Every step that you take towards making your content valuable for your readers, you are one step closer to making it more shareable.

3. Use Social Media to Be Social

“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand.”

Focus on the social media platform most relevant to your business and where your customers are most active.

If the nature of your product/service offering is B2B then LinkedIn and/or Twitter are natural choices.

For B2C businesses, Facebook and/or Instagram might be better choices.

If you look at the stats you’ll see that almost 70% of consumers like to use social media for customer support. And 33% prefer social media over the telephone. Post original contents like videos and blogs. When you use them correctly, you will be able to engage your audience and find your niche market and grow the followers.

“Be engaged with your audience, building trust and brand loyalty, rather than using your profiles to essentially be online billboards.”

4. Email Marketing - Keep them short and sweet

Connecting with your existing or potential customers via email is one of the most effective digital marketing tactics out there. Whether they’re consumers or business buyers, and no matter what their age, just about everyone checks their email. Create a monthly email newsletter or send out regular marketing messages with special offers, news, and discounts.

There are a variety of email campaigns you can run:

  1. Welcome emailers (for new subscribers)

  2. Educational content

  3. Emailers offering discounts

  4. New product introductions

  5. Re-engagement campaigns

5. Encourage Online Reviews

Reviews are Very important for your companies reputation, especially online. Positive or negative reviews and how you handle them can be a customers deciding factor when it comes to their decision to contact you. Before a consumer makes any purchase decision online, they are going to read reviews. Monitor your reviews and quickly respond to any that are negative. Try to maintain a rating of four stars or above. According to a recent study, “92% of B2B buyers are more likely to purchase after reading a trusted review”

By following these digital marketing tips for small business owners, you’ll see your sales and profits grow. Learn more about how you can grow your business and improve your company’s online presence in just a few weeks through digital marketing. Contact Us Today!

Revaalo labs your one stop solution for Digital Transformation needs.

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