• Shankar Patil

Best Landing Page Designs you must try by 2020

One of the most important sections of a business website is the opt-in landing page. Landing pages are about first impressions but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong CTAs to ensure high conversions. The success of your online business hangs on the quality of your landing pages.

Let’s start with the basics:

What is a landing page? "A landing page is any webpage where you send visitors, in order to initiate a conversation and close a deal".

The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals. A landing page can be your homepage, or another page within your taxonomy, or it can be a standalone page created for a specific campaign, sale, or product.

We’ll look at some landing page design examples that show you just how powerful they can be.

7 examples of the best landing page design

1. Upwork Writers

Upwork connects businesses and professionals in many service areas. The landing page for freelance writers is well-crafted and uses social proof beautifully. On the homepage, we can see from the outset that the graphical design is clear and that it is the “professional” aspect that is highlighted. The tone is direct, effective, and clear; we immediately understand the value proposition: to subcontract work efficiently.

2. Unbounce

Unbounce is one of the most highly-reputed landing page builders on the market. A large image tells you exactly what you’re going to get: An ebook that will help you generate more conversions without increasing your budget. Using Unbounce’s drag and drop builder, you can build, launch, and optimize custom landing pages for any campaign.

3. Flynn

Flynn has a big vision on its mind: to become the only tool developers and ops teams needed to develop, deploy, and manage running software. Big headings and aligned text elements, with a couple of call to action buttons to try the product, and subscribe to the email list.

4. Shopify

Shopify is a CMS that allows you to quickly and easily create e-commerce sites without programming knowledge. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. The special feature of this landing page is that the call-to-action contains a field for an e-mail address. All of this makes it easier for you to get to the point: selling online with their tool.

5. Plated

The first thing that strikes us about the Plated landing page is the graphic design; the colors are studied, and the company has a real visual identity. The photos of dishes stand out well, and the illustrations are well chosen. The Plated landing page is long: you have to scroll for a long time to reach the end. We can also see a particularly attractive instant discount coupon in the header and whose color stands out. Makes it really easy for you to select how many meals you’d like to receive each week. Plated offers chat support, something we find more and more on landing pages.

6. CodeCombat

CodeCombat has a huge mission to accomplish; to help anyone learn programming through playing an interactive browser game that responds to the programming commands that you input. The first interesting point of CodeCombat’s landing page is that the audience is twofold: it targets both teachers and children. CodeCombat also caters to teachers who wish to bring interactive programming into the classrooms. As you switch over to the Courses page, the design becomes more gaming-oriented.

7. MailChimp

MailChimp is an extremely popular automated marketing and emailing company. They are particularly famous for their free plan that allows 2k emails within an email list. MailChimp strangely enough recognizes this huge success they have. They dedicate their homepage to a simple photo of what a part of their platform looks like. Their services are used by many to create e-mail, marketing and newsletter campaigns for e-commerce sites. The value proposition is as simple as possible: build your brand, sell more. Each of their Pricing plans have individual pages where they show what the individual plan is going to get you.

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