• Shankar Patil

The 10 Most Common Web Design Mistakes

Web design mistakes can have a tremendous negative impact on business growth. At best, they upset your prospects. Worse, though, is you lose them forever. Many small business owners try to save money by designing their own websites, but even those with the best intentions are prone to make a few web design mistakes here and there. A small mistake is more than enough to make a great looking, award-worthy site into an urgh-I’m-never-visiting-this-site-ever-again moment.

Check your website for the following six common mistakes to see if your beautiful design is preventing your pages from ranking high in search engines.

1. Slow Loading Websites

How long will you wait for a page to load before hitting the back button? Does it take 10 seconds for your site to load or just 5 seconds? The average time for a website to load a page is 2 seconds. If it takes more than four seconds for any web page to load completely, it’s too slow. A lot of factors depends on page speed on any website, such as hosting server, internet speed, content on the page etc. First and foremost, you should consider optimizing the images on your website, especially your home page. Nothing scares off users faster than a landing page with pictures and graphics that take too long to load, so scale down your images and optimize your content wherever possible.

2. You Are Missing a Call to Action

What is a call to action? A call to action (or, CTA) will get visitors focused on what their next step is. It is a prompt that is written with a persuasive command attached to a link or button. If you are finding that you are getting lots of traffic, but you are not achieving your objectives, such as buying a product or signing up for a free trial, then you may not be steering your users properly. Your CTA is the gateway to your business. It commands your visitors to do something: Click here! Get a coupon! Learn more about this product! Obviously, it’s very important that your CTA clearly tells visitors what they need to do. Keep your call to action simple and succinct. Tell users exactly what to do!

Strong website CTAs include:

  1. Add to Cart

  2. Get Started

  3. Contact Us Today

  4. Sign Up Now

3. No Responsive Design

Designers have specified responsive design to follow 3 leading screen sizes, small, medium and large. Visitors viewing your website on desktops, smartphones, iPads, and PS4s have an experience that’s optimized for their device, which, as it turns out, is what Google recommends. Especially in 2019, the desktop will further obscure from user’s consideration if they happen to visit a website of their choice. However, mobile-friendly versions of your website need to be equally well designed and enticing.

4. Poor Navigation.

It is critical for you to secure a web design that has great website navigation. Common website design mistakes often include hidden navigation or hard-to-find search bars, which often infuriate site visitors as a result. Especially for eCommerce, you will have a better chance to gain user trust, if every page has an easy to understand the navigational page, known as a landing page. Focus on making your site easily accessible by making your menus and search bars as visible as possible. Make sure the navigational aspects of your website are easily understood and even easier to notice.

5. Hard to Find Contact Info

Don’t make it difficult for people to get in touch with you and ask you questions. Customers and clients need to get in touch with you easily. If a visitor has to search through your site for contact info, he or she will likely get frustrated and leave. Your “Contact Us” page should always be just one click away, or your information should be at the bottom of every page. Your websites goal should be to convert visitors into customers. If they cannot find a way to contact you, they will find someone else to do business with. Make sure your Address, phone number and either an email address or link to a contact form should be on every page of every website.

6. Your Site Isn’t Mobile Friendly

The total number of smartphone users across the globe is expected to be over five billion by 2019. If you don’t have a mobile friendly website that is responsive and scales well to a smaller screen, then you are missing out on a lot of traffic. In a world that’s mobile-centric, failing to optimize your site for mobile users is one of the most common mistakes made by websites. As 55% of mobile users are abandoning a site that takes at least 3 seconds to load. A mobile-friendly web design relies on the quality of your page loading speed and responsiveness of your site.

7. Popups

A lot of websites these days make the pop-overs ‘pop’ as soon as you arrive on the page. Recently Google warned websites to avoid using intrusive interstitial and pop-ups. Most of the users get frustrated when they get interrupted by a pop up after they have clicked on a link, or started to engage with the content. User experience, especially on mobile devices, is quite important to Google. The whole point of content marketing is to show how you can deliver value and then to try and get people to subscribe.

8. Opening New Browser Windows

Opening up new browser windows is like a vacuum cleaner sales person who starts a visit by emptying an ash tray on the customer's carpet. Don’t pollute my screen with any more windows, thanks (particularly since current operating systems have miserable window management). Once upon a time, using multiple new frames to display content as a user clicked through a site was cool--a new thing in web design. Now it only annoys viewers because it ties up system resources, slows computer response and generally complicates a visitor’s experience.

9. Too Many Big Images

Beautiful imagery makes your website look amazing. But you need to be careful with the size of your media files. Including large images and videos can negatively impact your site speed, which may result in lower rankings. If your page has too many large images, it can be slow to load and slow to scroll. If it comes down to featuring yet another massive image or letting your site load and run faster, then go for the latter. Otherwise, people won’t want to go there because they won’t have the patience!

10. Not Keeping a Website Updated

A regularly updated site is loved by Google because it has fresh content and is, most-likely, more secure. The good news is that WordPress and many other popular website choices can auto-update—as long as it’s properly configured to do so.

At RevaaloLabs, our goal is to remove the curtain of the seemingly complex web design and development industry for small to mid sized businesses. We offer project based website design and application development, ongoing project consulting and ongoing hosting and support. Have questions? We’d love to hear from you. Feel free to reach out to us today.

Revaalo labs your one stop solution for Digital Transformation needs.

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